Contents: Preface -- 1. The entrepreneurial journey: intention versus emergence -- 2. Venture types: what entrepreneurs actually create -- 3. Survival ventures: just getting by -- 4. Lifestyle ventures: seeking stability -- 5. Managed growth ventures: learning to fly -- 6. Aggressive growth...

Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...

"The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth. This textbook is divided into four...