Shamsuzzoha, Ahm; Kyllönen, Sami; Helo, Petri - In: Industrial Management & Data Systems 109 (2009) 5, pp. 718-735
Purpose – The purpose of this paper is to introduce a methodological approach to develop customized products which offer true customer value and achieve superior competitive advantage. Design/methodology/approach – An integrated framework is presented where both front‐ and back‐end...