Perry, Patsy; Kyriakaki, Margarita - In: Journal of Fashion Marketing and Management 18 (2014) 1, pp. 85-106
Purpose – The purpose of this paper is to explore the decision-making process used by luxury fashion retail buyers in Greece in order to assess the applicability of Sheth's (1981) model to the selection of brands and collections by retail buyers in luxury fashion resellers....
