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Resale pricing as part of franchisor know-how

Perrigot, Rozenn; López-Fernández, Begoña; Basset, Guy; … - In: Journal of Business & Industrial Marketing 35 (2020) 4, pp. 685-698

Purpose: As franchisees are independent entrepreneurs, one important part of the business format that franchisors are not allowed to impose on their franchisees is resale prices. They are only allowed to indicate a recommended or a maximum price. This study aims to look further into the...

Persistent link: https://www.econbiz.de/10012277224

Using websites to recruit franchisee candidates

López-Fernández, Begoña; Perrigot, Rozenn - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 80-94

Persistent link: https://www.econbiz.de/10011873137

Intangible resources and plural form as drivers of franchise internationalization : examination within a two-country perspective

Perrigot, Rozenn; López-Fernández, Begoña; Eroglu, Sevgin - In: Journal of small business management : JSBM ; a joint … 51 (2013) 4, pp. 557-577

Persistent link: https://www.econbiz.de/10010196018

Conflict management capabilities in franchising

Perrigot, Rozenn; López-Fernández, Begoña; Basset, Guy - In: Journal of retailing and consumer services 63 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012665897

"Conflict-performance assumption" or "performance-conflict assumption" : insights from franchising

Perrigot, Rozenn; López-Fernández, Begoña; Basset, Guy - In: Journal of retailing and consumer services 55 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012268839

The influence of entrepreneurial personality on franchisee performance : a cross-cultural analysis

Watson, Anna; Dada, Olufunmilola; López-Fernández, Begoña - In: International small business journal : ISBJ 38 (2020) 7, pp. 605-628

Persistent link: https://www.econbiz.de/10012391289

When key elements of franchising become sources of conflicts

Basset, Guy; López-Fernández, Begoña; Perrigot, Rozenn - In: Networks in International Business : Managing …, (pp. 151-169). 2023

Persistent link: https://www.econbiz.de/10013539424