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In this paper we explore how knowledge brokers - specialised design and engineering companies offering services to clients in diverse industries - use analogies for product development. Our research is based on interviews with project leaders of 13 knowledge brokering companies. The interviews...
Persistent link: https://www.econbiz.de/10009424477
"Close orientation with the market is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small …
Persistent link: https://www.econbiz.de/10009424509
context of breakthrough innovation projects. This paper focuses on the question how analogies can be systematically used in … the early innovation phases of new product development and which factors influence the successful use of analogical …
Persistent link: https://www.econbiz.de/10009428388
Manufacturers usually benefit by dividing their innovation processes into distinct phases in order to ensure that the …
Persistent link: https://www.econbiz.de/10009424490