Chiappa, Giacomo Del; Ladu, Maria Gabriela; Meleddu, Marta - In: MERCATI E COMPETITIVITÀ 2012/4 (2012) 4, pp. 17-32
In recent years museums have become interested in significant modernization efforts within their administration by updating their managerial elements and principles. Consumers’ satisfaction in particular has been recognized as a key element in gaining an advantage over competitors. The...