This paper is an attempt to define the content of the "Integrated Total Quality Strategy" as a tool of promoting the goals of the endogenous tourism development for countries like Greece where the dominant paradigm of mass tourism for summer holidays has reached its limits. We propose a...

In recent times, the attention given to the importance of tourism as a particularly efficient way to promote regional development has significantly increased, owing to the capacity of tourism to create income and employment and to generate synergies within other economic sectors. Tourism is...