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Understanding the behavioral intentions of public transit passengers is important, because customer loyalty is seen as a prime determinant of long-term financial performance. This study highlights such behavioral intentions and explores the relationships between passenger behavioral intentions...
Persistent link: https://www.econbiz.de/10008861442
This paper aims to explore the effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region. Both a discrete choice model and theory of planned behavior (TPB) are employed to examine mode choice behaviors. A sample was obtained from two major cities in...
Persistent link: https://www.econbiz.de/10009142884