This paper examines the extent of consumer knowledge about plug-in electric vehicles (PEVs) and the current policies in place to encourage their purchase and use. Data are collected via a survey administered to a sample of 2302 adult drivers in 21 of the largest cities in the United States....

Energy-saving technologies have a difficult time being widely accepted in the marketplace when they have a high initial purchase price and deferred financial benefits. Consumers might not realize that, in the long-run, the financial benefits from reduced energy consumption offset much or all of...