Hutzschenreuter, Thomas; Kleindienst, Ingo; Lange, Sandra - In: Journal of International Management 20 (2014) 1, pp. 38-54
Distance has long been recognized as a major impediment in MNEs' international expansion. However, it still remains unclear: (1) If different psychic distance stimuli (PDS) constitute different sources of complexity and (2) how PDS affect MNE performance during international expansion. That is,...
