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~person:"Laroche, Michel"
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Consumer behaviour
64
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55
Cultural identity
16
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16
Kulturelle Identität
16
Globalisierung
15
Welt
11
World
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English
68
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Laroche, Michel
Bruhn, Manfred
131
Kotler, Philip
122
Han, Heesup
120
Belk, Russell W.
115
Homburg, Christian
112
Sheth, Jagdish N.
108
Mattila, Anna S.
107
Bauer, Hans H.
105
Huber, Frank
105
Wiedmann, Klaus-Peter
104
Grunert, Klaus G.
102
Phau, Ian
102
Herrmann, Andreas
95
Gierl, Heribert
90
Meffert, Heribert
87
Lusk, Jayson L.
86
Foxall, Gordon R.
83
Grewal, Dhruv
82
Khare, Arpita
78
Usman, Osly
76
Dwivedi, Yogesh Kumar
73
Bagozzi, Richard P.
72
Loureiro, Sandra Maria Correia
71
Nayga, Rodolfo M.
70
Pepels, Werner
70
Rajagopal
69
Kumar, V.
68
Septianto, Felix
68
Keller, Kevin Lane
67
Wansink, Brian
67
Paul, Justin
66
Pelsmacker, Patrick de
66
Agarwal, Sumit
65
Verhoef, Peter C.
65
Vrontis, Demetris
65
Stavins, Joanna
64
Bruwer, Johan
61
Chintagunta, Pradeep K.
61
Tomczak, Torsten
61
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Journal of business research : JBR
30
Journal of Consumer Marketing
5
Journal of retailing and consumer services
4
International marketing review
2
Journal of Services Marketing
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Cross-cultural and critical perspectives on brands
1
European Journal of Marketing
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Handbook of strategic e-business management
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International Journal of Bank Marketing
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International Marketing Review
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International journal of consumer studies
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International journal of retail & distribution management
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing theory and practice
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
58
Other ZBW resources
10
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Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Saved in:
2
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
3
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
4
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Saved in:
5
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009241426
Saved in:
6
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
7
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
8
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
9
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
10
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
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