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~person:"Larréché, Jean-Claude"
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Larréché, Jean-Claude
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Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
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Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
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2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
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