Davies, Mark A.P.; Lassar, Walfried; Manolis, Chris; … - In: Journal of Business Venturing 26 (2011) 3, pp. 321-340
Despite the danger of franchisee non-compliance as a severe impediment to overall franchise operation and performance, there is currently minimal understanding of the key factors that lead to these behaviors. Using a foundation of relational exchange theory, we construct and test a model that...
