In recent years, several authors have developed models that focus on the allocation of scarce marketing resourcesbased on customer lifetime value (CLV). These approaches use CLV to develop a rank order of customers andrecommend devoting more resources to customers with higher ranks. However, it...

Internet-based information sharing among different partners of the valuechain enables collaborative business. Beyond, applying ambient technologiesprovides new opportunities for gathering information ubiquitously fromvarious sources including physical objects, e.g. the movement of goods orcars,...

Historical examples (ISDN, Teletex, telefax, telex) show us that forecasting efforts in thetelecommunication sector can go awry – not only by a few percentage points but by largemagnitudes. We maintain that with strong network effects it is not possible to forecast thesuccess of...