Mortimer, Kathleen; Laurie, Sally - In: European Journal of Marketing 51 (2017) 3, pp. 511-527
practitioners, there is a shortage of research into the challenges that clients face in implementing the process, particularly in … the UK. This paper aims to address these issues by examining how UK clients perceive the barriers to implementation, with … clients, which generated some rich qualitative data. The experts were asked to comment on four statements developed from the …