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Cross-cultural buyer behavior
Taylor, Charles Raymond (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003444215
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Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun; Taylor, Charles Raymond; Lee, Doo-Hee - In: Journal of advertising research 57 (2017) 1, pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
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Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs
Lee, Doo-Hee; Im, Seunghee; Taylor, Charles Raymond - In: Psychology & marketing 25 (2008) 7, pp. 692-710
Persistent link: https://www.econbiz.de/10003748358
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Empirical classification of web site structure: a cross-national comparison
Suh, Koo-Won; Taylor, Charles R.; Lee, Doo-Hee - In: Cross-cultural buyer behavior, (pp. 271-292). 2007
Persistent link: https://www.econbiz.de/10003478375
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Voluntary self-disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs
Lee, Doo-Hee; Im, Seunghee; Taylor, Charles R. - In: Psychology & marketing 25 (2008) 7, pp. 692
Persistent link: https://www.econbiz.de/10008068014
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Introduction: New developments in E-commerce research
Taylor, Charles R.; Lee, Doo-Hee - In: Psychology & marketing 25 (2008) 7, pp. 565-567
Persistent link: https://www.econbiz.de/10008068022
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Introduction: New media: Mobile advertising and marketing
Taylor, Charles R.; Lee, Doo-Hee - In: Psychology & marketing 25 (2008) 8, pp. 711-713
Persistent link: https://www.econbiz.de/10008079319
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The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee; Lee, Doo-Hee; Kim, Ji Yoon - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
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The exposure effect of unclicked banner advertisements
Yoon, Hee-Sook; Lee, Doo-Hee - In: Cross-cultural buyer behavior, (pp. 211-229). 2007
Persistent link: https://www.econbiz.de/10003478342
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Do online brand communities help build and maintain relationships with consumers? A network theory approach
Lee, Hyun Joung; Lee, Doo-Hee; Taylor, Charles R; Lee, … - In: The journal of brand management : an international journal 19 (2011) 3, pp. 213-228
Persistent link: https://www.econbiz.de/10009809125