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Lee, Jiheon
Suk, Kwanho
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The influence of price presentation order on consumer choice
Suk, Kwanho
;
Lee, Jiheon
;
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 708-717
Persistent link: https://www.econbiz.de/10009659286
Saved in:
2
The Influence of Price Presentation Order on Consumer Choice
Suk, Kwanho
;
Lee, Jiheon
;
Lichtenstein, Donald R
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 708-718
Persistent link: https://www.econbiz.de/10010031976
Saved in:
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