Tropicana introduced a new package design as part of its advertising and branding campaign, with the theme “Squeeze it’s a Natural in January 2009. Sales of the Tropicana Pure Premium line plummeted 20% between the January and February from the same period a year ago. Tropicana had changed...

In this study, we examine the impacts of retail promotions and flu/cold incidences on the demand for orange juice using weekly Nielsen grocery orange juice sales statistics and the flu/cold incidences reported by Surveillance Data Inc. The cross-section time-series pooling technique proposed by...

Using Rotterdam demand system this study examines the demand relationships among four random-weight (FW) and fixed-weight citrus (RW). Results indicated that FW and RW grapefruit (and FW and RW oranges) are not substitutes; however, RW tangerine is a substitute of FW tangerines. In addition,...

The dislocation of millions of households in the Gulf Coast areas after Katrina and Rita had disrupted the daily routines of these households and may have undesirable impacts on OJ consumption. The purpose of this analysis is to quantify the impacts of these two hurricanes on the demand for OJ...

Import demand equations are estimated in order to identify the own-, cross-price, and volume elasticities that can be used to determine the best marketing strategy to increase U.S. orange juice gallons in the Canadian import market. This study uses the firm’s version of production...

This study examined the impacts of four promotional tactics—features, displays, features and display together, and temporary price reductions—in context of a conditional demand system for 12 beverages. The Rotterdam model with promotion effects specified through the...

Facing a product penetration rate of below 10% for grapefruit juice (GJ), the Florida Department of Citrus (FDOC) has contracted Catalina Marketing for a GJ coupon program for the time period from mid November 2006 through June 2007. The purpose of this study is to estimate the impact of the...

Baseline estimates are generated using the Box-Jenkins time series expectation of non-promoted volume calculated at the store/week/UPC level. The expectation of sales is a weighted moving average of weekly observations of normal non-promoted volume. The relationship between baseline volume and...

Supermarket shelves are saturated with numerous varieties and brands of juice beverages. This high level of assortment has dramatically changed beverage consumption patterns and trends throughout the United States. In fact, during 2004-2005, energy and sport drinks experienced significant...