Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D. - In: Journal of Consumer Research 38 (2011) 2, pp. 343-343
How do consumers react when they believe that a transaction partner will view them through the lens of a stereotype? We predicted and found that being aware of a negative stereotype about a group to which one belongs (e.g., gender) made consumers sensitive to whether service providers were...