Purpose: The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided (non-AI) approaches to content analysis....

Although manipulations of visual and auditory media are as old as media themselves, the recent entrance of deepfakes has marked a turning point in the creation of fake content. Powered by the latest technological advances in artificial intelligence and machine learning, deepfakes offer automated...

Purpose: This article explores how employees can perceive and be impacted by the fakeness of their company slogans. Design/methodology/approach: This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to...

Guided group activities, where tourists consume with other tourists, are common and important. Although literature suggests customer-employee rapport impacts customer satisfaction, the composition and impact of tourist-tourist rapport in guided group activities have received minimal attention....