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Lee, Seon
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To seek variety or uniformity: The role of culture in consumers’ choice in a group setting
Yoon, Song
;
Suk, Kwanho
;
Lee, Seon
;
Park, Eun
- In:
Marketing Letters
22
(
2011
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10008926152
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