The Korean Professional Baseball League (KPBL) experienced a rapid decline in attendance after the mid-1990s. The … annual attendance in 2000 was less than half what it had been 5 years before. Most consider the severe economic crisis of … 1998 and competitive imbalance to have been the main reasons for this decline in attendance. The empirical evidence …

Habit formation in sports game attendance is crucial for sports businesses. Teams with strong habitual attendance sell … more tickets and can command higher ticket prices compared with teams without habitual attendance, assuming all other … to form attendance habits. This paper revisits this issue using updated panel data, as there have been recent changes in …