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A comparison of sales response predictions from demand models applied to store-level versus panel data
Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter - In: Journal of business & economic statistics : JBES ; a … 29 (2011) 2, pp. 319-326
Persistent link: https://www.econbiz.de/10009159978
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Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?
Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10003662471
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Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?
Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10007914059