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FACTORS THAT IMPACT CUSTOMER SATISFACTION: EVIDENCE FROM THE THAILAND MOBILE CELLULAR NETWORK INDUSTRY
Leelakulthanit, Orose; Hongcharu, Boonchai - In: International Journal of Management and Marketing Research 4 (2011) 2, pp. 67-76
Retaining current customers is one of the key success factors to survive in the mature market of the mobile cellular network industry in Thailand. The aim of this study is to identify key success factors of this industry. Adult users of mobile cellular networks are interviewed. The results from...
Persistent link: https://www.econbiz.de/10011205592
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Factors that impact customer satisfaction : evidence from the Thailand mobile cellular network industry
Leelakulthanit, Orose; Hongcharu, Boonchai - In: International journal of management and marketing … 4 (2011) 2, pp. 67-76
Persistent link: https://www.econbiz.de/10009383052
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Marketing for life in the economic recession time
Leelakulthanit, Orose; Hongcharu, Boonchai - In: International business and economics research journal 10 (2011) 4, pp. 57-66
Persistent link: https://www.econbiz.de/10009312723
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Factors influencing smartphone repurchase
Leelakulthanit, Orose; Hongcharu, Boonchai - In: Journal of business & economics research 10 (2012) 11, pp. 623-628
Persistent link: https://www.econbiz.de/10009673264
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Factors influencing smartphone repurchase
Leelakulthanit, Orose; Hongcharu, Boonchai - In: Journal of business & economics research 10 (2012) 11, pp. 623-628
Persistent link: https://www.econbiz.de/10010058083
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Marketing for life in the economic recession time
Leelakulthanit, Orose; Hongcharu, Boonchai - In: International business and economics research journal 10 (2011) 4, pp. 57-66
Persistent link: https://www.econbiz.de/10009895096
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Factors that Impact Customer Satisfaction : Evidence from the Thailand Mobile Cellular Network Industry
Leelakulthanit, Orose - 2012
Retaining current customers is one of the key success factors to survive in the mature market of the mobile cellular network industry in Thailand. The aim of this study is to identify key success factors of this industry. Adult users of mobile cellular networks are interviewed. The results from...
Persistent link: https://www.econbiz.de/10013113718
Cover Image
Factors that impact customer satisfaction : evidence from the Thailand mobile cellular network industry
Leelakulthanit, Orose; Hongcharu, Boonchai - In: International journal of management and marketing … 4 (2011) 2, pp. 67-76
Persistent link: https://www.econbiz.de/10009896994