Demirbag, Mehmet; Lenny Koh, S.C.; Tatoglu, Ekrem; … - In: Industrial Management & Data Systems 106 (2006) 8, pp. 1206-1228
Purpose – The principal aim of this study is to determine the impact of market orientation (MO) and implementation of total quality management (TQM) on organizational performance of SMEs. Design/methodology/approach – Based on theoretical considerations, a model is proposed linking the MO...