The paper presents advertising agencies as a new type of knowledge-based organizations (knowledge-intensive organizations), whose essential resource is its people with their competences, in conditions in which in the present society knowledge is becoming the most important source of competitive...

This paper aims to identify and comparatively analyze the main features of theworking conditions of highly qualified employees in two economic sectors specific for theknowledge-based society, IT&C and marketing-advertising, in the opinions of some non-management employees and of some managers in...

Purpose The paper aims to investigate the standpoints and practices of university members from European developing countries regarding the harnessing of the intellectual capital (IC) within online academic social networks. Design/methodology/approach A questionnaire-based survey with 210...