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Our study focuses on the question, whether users should be intensively involved in the innovation process of radical … question arises, whether users play a productive role in the innovation process of radical innovations at all, or if their … contributions might even be counterproductive. To gain a better understanding for the users' role in radical innovation and to …
Persistent link: https://www.econbiz.de/10009424486
-end-related activities in 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all … innovation management in both the German and Japanese companies. We interviewed managers of 13 Japanese and 14 German enterprises … end" ;, activities and typical deliverables in the innovation process which might be affected by front end management …
Persistent link: https://www.econbiz.de/10009424492
28 innovation projects in German and Japanese companies. We further reveal differences in the practice of innovation …
Persistent link: https://www.econbiz.de/10009424501
"Close orientation with the market is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small …
Persistent link: https://www.econbiz.de/10009424509
In a study of Japanese New Product Development (NPD) projects, the fuzzy front end of innovation is explored. Our …
Persistent link: https://www.econbiz.de/10009426504