Thieme, Jeff; Royne, Marla B.; Jha, Subhash; Levy, Marian; … - In: Marketing Intelligence & Planning 33 (2015) 5, pp. 675-690
Purpose – The purpose of this paper is to understand the mediating factors affecting the relationship between environmental concerns and sustainable behaviors. Design/methodology/approach – The authors survey 467 respondents and use a structural equation modeling approach to assess...
