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~person:"Levy, Sidney J."
~person:"Roberts, Harry V."
~person:"Sheth, Jagdish N."
~subject:"United States"
~subject:"Verbraucherverhalten"
~type_genre:"Reprint"
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Verbraucherverhalten
Naresh K. Malhotra
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Market research
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Levy, Sidney J.
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Quantitative marketing techniques and analyses
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ECONIS (ZBW)
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The role of research in marketing management
Roberts, Harry V.
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2009
Persistent link: https://www.econbiz.de/10003794189
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The multivariate revolution in marketing research
Sheth, Jagdish N.
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2009
Persistent link: https://www.econbiz.de/10003794433
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Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J.
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2008
Persistent link: https://www.econbiz.de/10003609447
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