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~person:"Levy, Sidney J."
~person:"Roberts, Harry V."
~person:"Tadajewski, Mark"
~subject:"United States"
~subject:"Verbraucherverhalten"
~type_genre:"Reprint"
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Levy, Sidney J.
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Qualitative marketing research : approaches, techniques and analysis
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The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
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2009
Persistent link: https://www.econbiz.de/10003793772
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The role of research in marketing management
Roberts, Harry V.
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2009
Persistent link: https://www.econbiz.de/10003794189
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Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J.
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2008
Persistent link: https://www.econbiz.de/10003609447
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