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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
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Conflicting stakeholder interests and natural gas : a macromarketing perspective
Lewin, Jeffrey E.; Strutton, David; Paswan, Audhesh K. - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 340-358
Persistent link: https://www.econbiz.de/10009489724
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Investigating consumers' responses to the Great Recession
Strutton, David; Lewin, Jeffrey E. - In: The journal of consumer marketing 29 (2012) 5, pp. 378-388
Persistent link: https://www.econbiz.de/10009581975
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Conflicting Stakeholder Interests and Natural Gas: A Macromarketing Perspective
Lewin, Jeffrey E.; Strutton, David; Paswan, Audhesh K. - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 340-359
Persistent link: https://www.econbiz.de/10009812897