Deep reinforcement learning (DRL) has opened up many unprecedented opportunities in revolutionizing the digital marketing field. In this study, we designed a DRL-based personalized targeting strategy. We show that it can address four important challenges in this area. 1) Sequential-decisions:...

Learning personalized consumers’ privacy preferences is crucial for firms and policymakers to establish trust and compliance and guides effective policy-making. Existing approaches rely mostly on private information such as proprietary user behavior data, individual-level demographic and...