Ahn, Taehong; Ekinci, Yuksel; Li, Gang - In: Journal of Business Research 66 (2013) 6, pp. 719-723
This study's purpose is to investigate the effects of self-congruence and functional congruence on tourists' destination choice. The present research contributes to the gap in the consumer behavior literature by examining the relationships among self-congruence, functional congruence, and...