Triggered by a territorial dispute, as well as historical animosity, a nationwide civilian boycott of Japanese products took place in China in summer of 2012. Using detailed data on vehicle sales in four major Chinese cities (Beijing, Tianjin, Shanghai, and Nanjing), this study investigates the...

Brand naming challenges are more complex in logographic languages (e.g., Chinese), compared with phonographic languages (e.g., English), because the former features looser correspondence between sound and meaning. With these two dimensions of sound and meaning, the authors propose a four-way...