Li, Xiang; Meng, Fang; Uysal, Muzaffer; Mihalik, Brian - In: Journal of Business Research 66 (2013) 6, pp. 786-793
This study replicates and augments a segmentation approach with overlapped schemes by examining the Chinese outbound travel market. A total of 1600 past and potential long-haul Chinese outbound tourists in three Chinese cities were surveyed and segmented into three groups with overlapped segment...