Past research has shown that a physical experience can influence metaphorically linked psychological judgment. However, the underlying mechanisms have not been formally tested. This article examines the role of semantic activations underlying such influences, focusing on the effects of a...

In three sets of experiments, we propose and find a cognitive shift caused by heightened physiological states such as sexual desire and hunger. In particular, it was found that exposure to images of sexy women decreases male consumers’ perception of being connected to others. A similar effect...

This article investigates how two dimensions of psychological distance (i.e., temporal distance and social distance) jointly affect consumers' evaluations of products. Drawing on the properties of psychological distance and diminishing sensitivity to the increase in distance, we show an...