Shi, Haiqing; Feng, Taiwen; Li, Zhiyi - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 5, pp. 987-1009
Purpose: The purpose of this study is to explore the inverted U-shaped relationship between green customer integration (GCI) and opportunistic behavior, as well as the moderating effects of contractual control and relational norms. Design/methodology/approach: The authors conducted hierarchical...