We incorporate the cry-wolf syndrome into a setting in which a manufacturer commissions a forecaster for recommendation. In this context, we define cry-wolf as a behavioral syndrome that leads the manufacturer to become less compliant with the forecaster's valuable recommendation after the...

The suggested retail price (SRP) is widely applied in various industries and product categories in practice, and it can serve as a reference price, which impacts a consumer's utility through reference effect. In this paper, we study a firm's decisions of whether and how the firm should set an...