Subjects valued environmental goods using a response mode expressing willingness to pay as a multiplier or divider of a purported "budgetary unit." Hypothetical willingness to pay was found to be highly dependent on the size of the budgetary unit. Rejecting two other interpretations, we believe...

Some decision situations are so objectionable or repugnant that people refuse to make a choice. This paper seeks to better understand taboo responses, and to distinguish choices that are truly taboo from those that are merely difficult or confusing. Using 22 scenarios that describe potentially...

The use of contingent valuation (CV) methods for estimating the economic value of environmental improvements and damages has increased significantly. However, doubts exist regarding the validity of the usual willingness to pay CV methods. In this article, we examine the CV approach in light of...