"Preface Why a book on intuition-based decision making? Is it because a November, 2012 research study at Tel Aviv University found that executives were 90% accurate in their decisions when relying on just their intuition? Is it because, according to Akinci and Sadler-Smith's 2011 historical...

ch. 1. Architecting the enterprise via big data analytics / Joseph Betser and David Belanger -- ch. 2. Jack and the big data beanstalk : capitalizing on a growing marketing opportunity / Tim Suther, Bill Burkart, and Jie Cheng -- ch. 3. Frontiers of big data business analytics : patterns and...

As we get caught up in the quagmire of Big Data and analytics, it remains critically important to be able to reflect and apply insights, experience, and intuition to your decision-making process. In fact, a recent research study at Tel Aviv University found that executives who relied on their...