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~person:"Lim, Jeen-su"
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Lim, Jeen-su
Darley, William K.
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Market orientation, innovation commercialization capability and firm performance relationships : the moderating role of supply chain influence
Lim, Jeen-su
;
Darley, William K.
;
Marion, David
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 913-924
Persistent link: https://www.econbiz.de/10011773530
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2
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
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