Lin, Michael S.; Liang, Yun; Xue, Joanne X.; Pan, Bing; … - In: International Journal of Contemporary Hospitality Management 33 (2021) 6, pp. 2219-2238
Purpose: Recent tourism research has adopted social media analytics (SMA) to examine tourism destination image (TDI) and gain timely insights for marketing purposes. Comparing the methodologies of SMA and intercept surveys would provide a more in-depth understanding of both methodologies and a...
