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The effects of online reviews on the popularity of user-generated design ideas within the Lego community
Zhang, Hao
;
Lin, Qingyue
;
Qi, Chenyue
;
Liang, Xiaoning
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2622-2648
Persistent link: https://www.econbiz.de/10013457379
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