Since the 1990s many governments around the world have been encouraging their people to participate in green or low carbon living. With the background of rising consumer awareness in environmental protection, green consumption, and green marketing are receiving growing attention from consumers...

Recently there has been explosive growth in both the global reach and easy access to online social media content. However, people's motivations for using social media vary considerably from individual to individual. Attempting to gain a greater understanding of what motivates people to use...

Chinese Abstract:...

Since the 1990s many governments around the world have been encouraging their people to participate in green or low carbon living. With the background of rising consumer awareness in environmental protection, green consumption, and green marketing are receiving growing attention from consumers...

Massively Multiplayer Online Role-playing Games (or MMORPGs) have propelled the vibrant development for the gaming industry and satisfied gamers¡¯ desire to play and assume the roles of various virtual characters. In order to explore the differences between the terminal values for different...