Lindbergh, Jessica; Nahum, Ruth‐Aïda; Sandgren, Sofia - In: International Journal of Bank Marketing 26 (2008) 1, pp. 6-24
Purpose – This paper seeks to shed light on the challenges and opportunities demographic transitions bring about to the banking sector. Increasing life expectancy, coupled with an increasing old age dependency ratio has implications for the demand for financial services. This opens a window of...