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Do appeals to donor benefits raise more money than appeals to recipient benefits? : evidence from a natural field experiment with pick.click.give.
List, John A.; Murphy, James J.; Price, Michael Keith; … - 2019
Persistent link: https://www.econbiz.de/10012172547
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Do appeals to donor benefits raise more money than appeals to recipient benefits? : evidence from a natural field experiment with pick.click.give.
List, John A.; Murphy, James J.; Price, Michael Keith; … - 2019
Persistent link: https://www.econbiz.de/10012209054
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Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give
List, John A. - 2019
We partnered with Alaska's Pick.Click.Give. Charitable Contributions Program to implement a statewide natural field experiment with 540,000 Alaskans designed to explore whether targeted appeals emphasizing donor benefits through warm glow impact donations. Results highlight the relative import...
Persistent link: https://www.econbiz.de/10012480503
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Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give
List, John A. - 2019
We partnered with Alaska's Pick.Click.Give. Charitable Contributions Program to implement a statewide natural field experiment with 540,000 Alaskans designed to explore whether targeted appeals emphasizing donor benefits through warm glow impact donations. Results highlight the relative import...
Persistent link: https://www.econbiz.de/10012857806
Cover Image
Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give
List, John A. - 2019
We partnered with Alaska's Pick.Click.Give. Charitable Contributions Program to implement a statewide natural field experiment with 540,000 Alaskans designed to explore whether targeted appeals emphasizing donor benefits through warm glow impact donations. Results highlight the relative import...
Persistent link: https://www.econbiz.de/10012857814