Stefko, Robert; Butoracova Sindleryova, Ivana; … - In: Polish Journal of Management Studies 2 (2010) 1, pp. 155-171
The aim of the study is to present and describe a possible interaction between currently en vogue economic spheres – project management and marketing. On the basis of the research carried out, the authors identify key elements of marketing instrumentary which might be applied by project...
