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Little, Victoria
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The journal of business & industrial marketing
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Research-informed teaching and teaching-informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice
Little, Victoria
;
Brookes, Richard
;
Palmer, Roger
- In:
The journal of business & industrial marketing
23
(
2008
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10007979016
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