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~person:"Litzenroth, Heinrich A."
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Litzenroth, Heinrich A.
Högl, Siegfried
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Testmarktsimulation am Beispiel von Körperpflegemittel
Litzenroth, Heinrich A.
;
Hertle, Thomas
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 1003-1034)
.
2007
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