Yao, Bin; Qiu, Richard T.R.; Fan, Daisy X.F.; Liu, Anyu; … - In: International Journal of Contemporary Hospitality Management 31 (2019) 12, pp. 4520-4542
Purpose: Due to product diversity, traditional quality signals in the hotel industry such as star ratings and brand affiliation do not work well in the accommodation booking process on the sharing economy platform. From a suppliers’ perspective, this study aims to apply the signaling theory...